kaity potak
creative director / copywriter
Hi!
I’m a writer, creative director,
brand strategist & startup co-founder.
I’ve supported folks like P&G, Samsung & Purina—
but also the small bakery down the street and
a portfolio of game-changing women’s health
companies whose missions I believe in.
background & experience
OG Catskills kid.
Worked my first job at a sap house.
Studied English & Creative Writing at Middlebury College.
Got a Masters in Human Behavior Studies. Clopened restaurants.
Worked in small agencies and big agencies; side hustled my heart out.
Branded some food & bev companies.
Booked a little voiceover work.
Launched a women’s health DTC start-up with a friend.
Presented to the Cannes jury 38 weeks pregnant.
Co-founded a branding & creative consultancy, Really Kind Creative.
Good at: reading the room, giving a speech, building a deck, making dinner with whatever is in the fridge.
Categories: Women’s Health, Food & Bev, Tech, CPG, Arts & Entertainment, Liquor, Pet Care, VMS, Global Health
Recognition: Silver Clio, Gold Clio, Grand Clio, D&AD Future Impact Pencil, London Internal Award Silver, The Creative Floor Healthcare Award, MM+M, Shortlisted for Cannes Glass Lion for Change