kaity potak
creative director / copywriter
There is a quiz called "what is your spirit vegetable."
I took it.
I am a DELICATA SQUASH.
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A few agency friends started a tumblr.
Which sounds like the beginning of some terrible in-joke, but is not. It's a real Tumblr and it's delightfully simple as well as simply delightful and is only slightly more specifically described as, "some people on a quest of lackadaisical proportions creating one word at a time." Sometimes I try my hand at Photoshop. Usually I just supply them with words. This week's word was "bruise." http://lazylexicon.tumblr.com/
Some years ago I lived in Senegal.
It remains the only period of my life in which I kept a journal that didn't fall victim to a spilt glass of wine or an accidental dip in the river: www.thekaitydideffect.blogspot.com/
Before GoDaddy had the resources or wherewithal to mock Budweiser...
I was paying them actual money to host a "site" I'd built on, wait for it, iWeb. There remains in it a lovely photo of my parents, as well as an adorable (if not quite admirable) attempt at incorporating webdings into design: www.buttercuplea.com
And for more curated content on my eating and travel habits, my Instagram:
