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kaity potak

creative director / copywriter

  • About
  • advertising
  • branding
  • MOONS

Airborne

An immune support TVC campaign goes 100% UGC.

And enjoys a 23% sales lift.

We also partnered with Google to create contextual pre-roll, which attached the need for Airborne to the activities users were searching for.

We even built contextualized digital out of home work for airports, train stations and other travel hubs where immune health might be top of mind.

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