The Cure Cup

Menstrual blood for stem cell research = groundbreaking health outcomes.

MOONS worked with the 21 Grams team to develop the prototype for a new (albeit one of those “why hasn’t anyone DONE this yet”) product—a lidded menstrual cup that allows users to donate their menstrual blood directly to stem cell research labs. Endless supply, zero moral trickery, and a stunning expansion of gender and racial diversity in research.

Recognition: Silver Clio, Gold Clio, Grand Clio, D&AD Future Impact Pencil, London Internal Award Silver, The Creative Floor Healthcare Award, MM+M, Shortlisted for Cannes Glass Lion for Change